Are you currently taking advantage of social media platforms to grow your real estate investing business? If you answered no, why not?
Social media is spreading at an unbelievable speed throughout the US and the world and is becoming a part of our everyday lives.
Social media is an incredible platform to build relationships much quicker than if you were to go out and network face to face. While communication over the web will never surpass the connection that can be made face to face, it is a way for you to reach a much broader audience faster than ever before.
Social Media Statistics
Facebook has over 1.65 Billion users. They receive more than 500,000 new users each and every day.
Youtube has over 1 Billion users
Twitter has over 320 million users
Over 70% of the US population has at least one social networking profile.
Internet users have an average of 5.54 social media accounts
74% of salespeople who beat their 2014 quota by 10% or more say they have an excellent understanding about the use of social media for prospecting, nurturing relationships and closing deals
61% of startups use social media for marketing
These numbers are staggering and further show how important social media is to the average person today as well as how critical it is for you to utilize social media in your own business.
Here are ways to harness the power of social media to build and or strengthen your real estate investing network:
Real Estate Agents
As a real estate investor we are constantly on the hunt for more great deals to acquire. A fantastic source of deals for investors are real estate agents, mainly ones who are savvy about real estate investing.
You can use social media sites such as Facebook, Linked In and Twitter to find and build relationships with these agents.
If you are running a house flipping business or even a buy and hold rental business, private moneylenders and hard moneylenders can be a very key source of funding for you. They can help you take on more projects or expand your current portfolio.
By using social media platforms you can find these individuals and companies and network with them.
For those of you that are wholesalers, you can grow your list of cash buyers by searching on Social Media sites.
You can find many house flipping companies on Facebook, Twitter and Linked In, just to mention a few. Reach out to them. Let them know what it is you specialize in and start to build a relationship with them.
Your social media sites are also a great place to post your great deals for your cash buyers to view.
Social media is an excellent platform to market your business and services. Your social media profiles should spell out what you have to offer for sellers. Your business profile should clearly show what is in it for the seller if they chose you to work with.
Provide free information for sellers on your social media sites. You can provide posts or links to articles that would be helpful for a homeowner looking to sell. Some examples would be, how the foreclosure process works, how to avoid foreclosure, what is a short sale, how does probate work, how to sell a home without using a realtor.
Youtube is an excellent platform to use to attract sellers as well. You can create videos with helpful tutorials.
There has been a few times where I was in bind and needed a tradesman in a hurry. I turned to Facebook and placed a simple post for an electrician I was shocked at how quickly I received a response from either a friend or acquaintance that specialized in that trade and I had either forgotten or never knew they were. I also received messages from friends who highly recommended certain tradesmen as well.
They key to growing a large following on social media sites is to keep your followers engaged. The best way to keep your audience engaged is to consistently bring them helpful content and also to ask them questions that will draw out responses.
Engaging with your followers is a must. It will help them feel much closer to you, which will help to build strong, and lasting relationships.
Make sure that you start to build your social media presence today. You will be thankful that you did.
I hope that this post was very helpful to you. If it was, please share with someone who you think may benefit from it.
Here’s to your success!!!
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